Love Lines
International Marketing for full Album Campaign
BMG | 2023
LP
Promo Trip - Europe
This 2-week promo trip that was planned, coordinated, and executed by our team included travel to 5 countries and 7 cities. LP completed meetings, live sessions, station visits, interviews and dinners with 40+ of the most prominent outlets across the biggest radio, press, TV, and digital in the local markets.
Highlights:
Italy: RTL Radio (5M+ reach), Radio Kiss Kiss (3M+ reach), Napoli Pizza Village TV show, Vanity Fair Italia, RDS (5M+ reach), Sky News TG 24 (5M+ reach) and more.
Poland: Radio Nowy Swiat, K-Mag, and Radio 357
Czech Republic: Czech TV, TV Nova Snídanē s Novou (biggest breakfast show in Czech Republic with a 3-song performance and interview), MF DNES Daily interview (the largest Czech news website and daily print newspaper) and Radio Evropa 2 (the largest Czech private radio).
After their visit, their radio focus single “Golden” made it to the Top 20 at Italian Radio, it was playlisted at 2 additional major stations in Paris, and it was spot played on BBC Radio 2. Additionally, we were able to lock in pieces in Glamour and Wonderland, as well as confirmed an Attitude Magazine Pride video content feature, the Head Above The Clouds podcast, and a House of Solo Shoot + Interview in the UK.
LP at Radio Kiss Kiss (Italy’s largest Pop station) in Milan Italy
Territories: UK, FR, IT, PL, CZ
Territory: Italy