5 Seconds Of Summer
5SOS5
International Marketing for Full Album Cycle
BMG | 2022
#1 UK, #1 AUSTRALIA, #1 NETHERLANDS, #2 US, #3 CANADA, #5 GERMANY, AND MORE
FAN FLYAWAY CONTEST + ROYAL ALBERT HALL RELEASE PARTY
In celebration of the release of their 5th studio album, 5 Seconds of Summer host an album release party in the form of a special performance with orchestra and choir at The Royal Albert Hall in London.
The international team ideated and executed an international flyaway for 50+ key media, contest winners, and super-fans from 15 global territories to attend not only the show, but a full weekend of unique fan experiences including a listening party featuring the band and a ‘5SOS landmarks’ tour of London in the iconic double-decker buses. We handled all travel, logistics, brainstorming, ticketing, contest details, and marketing for this major global activation.
Some examples of these media partners who attended or who we partnered with to host contests are MTV Brazil, Sunrise (the number 1 breakfast TV in Australia), 20 Minuten (the most read daily paper in Switzerland), BILD (Biggest German newspaper with 3.5 Million circulation), Radio ESKA (top Pop commercial Radio in Poland).
In addition, for the territories who were not able to send contest winners or media, we coordinated contests and promotions to win free livestream tickets and watch parties with local outlets.
Watch part of the show here.
DORK U.K. COVER
BRAVO GERMANY FEATURE
OUT OF HOME CAMPAIGN - SYDNEY
We executed an OOH Mural Truck Advertising Campaign to advertise and eventize the release of 5SOS5 in the band’s home market the week following album release. The artist’s painted the truck over a few days at Manly Wharf, acting as a public art installation, with the new album blasting. This is a spot with loads of foot and car traffic.
TRUCK TRAVEL SCHEDULE
DAY 1, Friday: Manly Wharf, painting of mural art installation with album blasting and photo opp for fans.
DAY 2, Saturday: Manly Wharf, painting of mural art installation with album blasting and photo opp for fans.
DAY 3, Sunday: Sutherland Shire (Sutherland, Cronulla, Miranda, etc)
DAY 4, Monday: Parent trip 1 / North Sydney / Hills District / Northwest Sydney
DAY 5, Tuesday: Parent trip 2 / Eastern Suburbs (Bondi, Coogee, Maroubra, etc)
DAY 6, Wednesday: Sydney City, Inner West, Western Sydney
DAY 7, Thursday: Northern Beaches, Manly
There was a videographer / photographer present throughout the truck’s journey to capture content and share on socials.
