Projects
Project Date: August 2022
Location: London
Jason Mraz TV feature and performance on ‘Mezamashi 8’ on Fuji TV.
Working with our 3rd party partner in Japan, we pitched and booked Jason on a nationwide morning TV show which delivered great exposure in the market just before album release. The focus track from the album was #1 on J-WAVE (main radio station in Tokyo) for 4 weeks.
In celebration of the release of their 5th studio album, 5 Seconds of Summer host an album release party in the form of a special performance with orchestra and choir at The Royal Albert Hall in London.
The international team ideated and executed an international flyaway for 50+ key media, contest winners, and super-fans from 15 global territories to attend not only the show, but a full weekend of unique fan experiences including a listening party featuring the band and a ‘5SOS landmarks’ tour of London in the iconic double-decker buses. We handled all travel, logistics, brainstorming, ticketing, contest details, and marketing for this major global activation.
In addition, for the territories who were not able to send contest winners or media, we promoted contests to win free livestream tickets and hosted watch parties with local outlets.
Watch part of the show here!
Project Date: Sept 2022
Location: Global/London
Mammoth WVH Press Junket + Acoustic Performance at the Fender Guitar Rooms in London in collaboration with Planet Rock.
While Mammoth WVH was supporting Metallica on tour in Europe, and in the lead up to their 2nd album Mammoth II, we brought Wolfgang into London to complete extensive promo.
I coordinated a 2-day press junket with 15+ major outlet interviews including Rolling Stone, BBC RADIO 2, and Kerrang!, in the Fender space, as well as a two hour live acoustic session with key media/industry in attendance.
Photo: Andraia Allsop
Project Date: June 2022
Location: Tokyo
